Looking at your email performance figures is one thing, but knowing if those numbers are good or not is another.
This article is to give you a general indication of what constitutes good email performance for the various types of emails you can send with Guest Engagement.
Pre-stay emails
Reservation confirmation emails
The average open rate for Guest Engagement properties is 83%.
The average click rate for Guest Engagement properties is 17%.
Upsell emails
The average open rate for Guest Engagement properties is 77%.
The average click rate for Guest Engagement properties is 26%.
Post-stay emails
Feedback & feedback reminder emails
The average open rate for Guest Engagement properties is 62%.
The average click rate for Guest Engagement properties is 41%.
Reliable figures for other email types are not possible, due to the varied purposes those emails can be used for.
Now that you have an indication of what constitutes a "good" open rate, you might be wondering what you can do to improve your figures.
In that case, check out our article containing tips on how to do so:
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