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Learn about digital marketing plug-in apps
Learn about digital marketing plug-in apps
Updated over a year ago

💡 Important to know:

  • To manage the plug-in apps for your Booking Engine, go to Direct Booking > Setup > Integrations > Plug-in apps.

  • You must have an account with a plug-in app to integrate it with your Booking Engine.

  • Some plug-in apps charge fees to use their services — contact the provider directly to find out more.


Your Booking Engine can integrate with many digital marketing plug-in apps to help you analyse conversion and the effectiveness of your business. In this article, we explain which digital marketing plug-in apps are available, how they can benefit your business, and how to connect them to your Booking Engine.

Integrate Sojern

Sojern’s ads target travellers looking for accommodation in your area, encouraging them to book through your Booking Engine. By integrating Sojern, you can maximise the impact of your marketing budget and reach travellers across various channels, websites, and devices.

💡 You must have an account with Sojern to integrate it with your Booking Engine. For more information, contact the team at siteminder- sojern@sojern.com.

To integrate Sojern with your Booking Engine, follow these steps:

  1. Go to Direct Booking > Setup > Integrations > Plug-in apps.

  2. Find Sojern and tick the Enable checkbox.

  3. Click Save.

  4. Your Client key will be automatically populated with your property’s ID on your property platform’s URL.


Integrate The Hotels Network

The Hotels Network helps you attract, engage, and convert visitors throughout their online booking journey, using predictive personalisation that offers every guest a unique booking experience.

💡 You must have an account with The Hotels Network to integrate it with your Booking Engine. For more information, visit The Hotels Network.

To integrate The Hotels Network with your Booking Engine, follow these steps:

  1. Go to Direct Booking > Setup > Integrations > Plug-in apps.

  2. Find The Hotels Networ k and tick the Enable checkbox.

  3. Fill in the Channel code provided by The Hotels Network.

  4. Click Save.


Integrate Flip.to

Flip.to is a social media advocacy platform that enables guests to promote your hotel by sharing experiences on their social media networks. This creates word-of-mouth advertising that is effective at inspiring future travellers to choose your property.

💡 You must have an account with Flip.to to integrate it with your Booking Engine. Visit Flip.to for more information.

To integrate Flip.to with your Booking Engine, follow these steps:

  1. Go to Direct Booking > Setup > Integrations > Plug-in apps.

  2. Find Flip.to and tick the Enable checkbox.

  3. Fill in your Flip.to code and Company code (both provided by Flip.to).

  4. Tick the Enable checkbox.

  5. Click Save.


Integrate Userguest

Userguest gives your property the technology, marketing tools, and data-driven recommendations needed to maximise your website's revenue.

💡 You must submit a free trial request to integrate Userguest with your Booking Engine. Visit Userguest to get started.

To integrate Userguest with your Booking Engine, follow these steps:

  1. Go to Direct Booking > Setup > Integrations > Plug-in apps.

  2. Find Userguest and tick the Enable checkbox.

  3. Fill in your Key (provided by Userguest).

  4. Click Save.

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