💡 Important to know:
To manage your plug-in apps, go to Direct Booking > Setup > Integrations > Tracking.
You must have an account with a plug-in app to integrate it with your Booking Engine.
Some plug-in apps charge fees to use their services — contact the provider directly to find out more.
Integrate Google Analytics 4
Google Analytics 4 enables you to track and report on the performance of your property's direct booking page, measuring direct booking engine traffic, return on investment (ROI for marketing), conversion rates, and funnels.
💡 Note:
To integrate Google Analytics 4 with your direct booking engine, you must first create a Google Analytics 4 account, then set up a property and copy the Measurement ID (which will be used during the following steps). For more information, follow Google’s guide, .
Our support team will only be able to guide you through the steps that need to be done on our side; not from the side of Google Analytics 4’s extranet.
To integrate Google Analytics 4 with your Booking Engine, follow the steps on .
Integrate Google Ads
With Google Ads, you can attract customers to your Booking Engine by promoting digital ads on Google’s vast advertising network. Your Booking Engine supports tracking of Google Ads conversion rates from pay-per-click (PPC) keyword campaigns, helping you not only track the efficiency of your campaigns, but also make better marketing decisions.
💡 Notes:
You must have an account with Google Ads to integrate it with your Booking Engine.
To get started, visit the Google Ads page. Our support team will only be able to guide you through the steps that need to be done on our side; not from the side of Google Ads’ extranet.
To set up Google Ads with your Booking Engine, follow the steps on Set up Google Analytics 4 to track your Booking Engine conversion.
Integrate Floodlight Sales Activity
Floodlight is a conversion tracking system for customers using DoubleClick Digital Marketing (DDM), an integrated ad technology platform enabling advertisers to create, manage, and grow high-impact digital marketing campaigns more effectively.
A Floodlight Sales Activity represents a purchase made through a specific advertisement or campaign, whereas a Floodlight impression is counted when a user visits a webpage with a Floodlight tag. But if the same user triggers a second Floodlight impression during a specified period, known as a ‘lookback window’, that is counted as a conversion.
To integrate Floodlight Sales Activity with your Booking Engine, follow these steps:
Go to Direct Booking > Setup > Integrations > Tracking.
Find Floodlight Sales Activity and tick the Enable checkbox.
Fill in your Advertiser ID , Group tag string and Google activity string (all of which are found in Floodlight Sales Activity).
Click on Save to activate your integration with Floodlight Sales Activity.
💡 You must have an account with DDM to track Floodlight Sales Activity on your booking engine. For more information, visit the Google Marketing Platform.
Meta Pixel Conversion Tracking
The Meta pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions visitors take on your booking engine.
💡 Before integrating with your booking engine, you must create a new Meta pixel from your Ads manager. Please follow this guide from Meta, and make a copy of the Meta pixel code that is produced.
To integrate Meta Pixel Conversion Tracking with your booking engine:
Click Setup.
Click on the Integrations tile.
Click on the Tracking tab.
Find Meta Pixel Conversion Tracking and click Enable.
Enter your property’s Meta Pixel ID (this is a code provided by Meta).
Don’t forget to click Save to apply the changes. Your conversions will be tracked by the Meta pixel once you have placed ads in the Meta platform.