What are the benefits of connecting Google Analytics 4 to my booking engine?
Integrate Google Analytics 4 with your booking engine to improve the tracking and reporting of your property's booking engine. It helps you track traffic, funnels, conversion rates, and the return on investment (ROI) in marketing.
Do I need a Google Analytics 4 account before I can connect it to my booking engine?
Yes, you need to have a Google Analytics 4 account to integrate it with your booking engine.
How will Google Analytics 4 track my booking engine performance?
Your booking engine supports source attribution modelling, which works with your Google Analytics 4 integration. This helps you identify your property's most successful marketing campaigns and special offers, and review your strategies.
With cross-domain tracking enabled, Google Analytics 4 can track your booking engine's visitors across single continuous sessions on two or more related websites. This ensures your purchases are attributed to an original source (Google Search, Facebook, etc.) rather than a payment processor's website.
For example, if a customer visits your booking engine and attempts to process a payment, they may be redirected to a payment processor's website to enter their credit card details before being redirected back to your website. If cross-domain tracking is implemented between your booking engine and the payment processor's website, the original source will be attributed, improving the accuracy of your data.
Will my booking engine reservations automatically appear in Google Analytics 4?
No, your reservations will not automatically sync with Google Analytics 4.
Can I see my past reservations in Google Analytics 4 after connecting it?
No, Google Analytics 4 only shows data from the date that your property connects to it. You will not see any reservation data from any date prior to integration.
Google Analytics 4 can be used to review what guests are doing on your website.
Why aren't my recent bookings showing up in Google Analytics 4?
If you have a reservation that is not showing in Google Analytics 4, it could be due to the following:
When you embed a booking engine in your website, your guests need to accept the relevant cookies, or Google Analytics 4 will not record the reservation data.
If your guest has poor connection when they are redirected to the confirmation page, the reservation may not be marked as completed, and will not be sent to Google Analytics 4.
Where can I get help setting up Google Analytics 4 with my booking engine?
Our support team will be able to guide you through the steps that need to be done from our side, but not from Google Analytics 4's side.
If you are new to Google Analytics 4, we recommend reading this Google help article.
I've connected Google Analytics 4 but need help with advanced setup. Who can help me?
If you need help with the advanced parts of the setup, we recommend the following: