About Demand Plus
What is Demand Plus?
Demand Plus is an add-on feature of the Little Hotelier Booking Engine that helps drive bookings to your property by making it visible on the high-performing travel sites, Google Hotel Ads, Trivago, and TripAdvisor.
What are the benefits of Demand Plus?
Increased visibility: Your property will be listed on top metasearch sites Google Hotel Ads, Trivago, and Tripadvisor. Google Hotel Booking Links are available through Demand Plus and appear underneath hotel ads when a traveller searches for hotels on Google
Bookings are made directly on your booking engine, so you keep ownership of all booking information — and can therefore use it for promos and upselling.
A simple, risk-free commission structure; only pay for completed stays (excluding applicable taxes and fees), with easy monthly reconciliation for cancellations
Pay a lower commission structure than typical channel rates (20-30%).
Easy sign-up process: simply activate Demand Plus from your booking engine.
Watch the video below to learn more.
Which high-performance sites are part of Demand Plus?
Demand Plus currently includes three global metasearch engines:
Google Hotel Ads
Trivago
TripAdvisor
How much does Demand Plus cost?
No setup or monthly fees.
Pause or cancel at any time.
Only pay a small commission fee on completed stays (on the Net reservation value of each completed stay, which excludes credit card fees, taxes, and service charges).
Demand Plus’ commission varies per region.
What is the Demand Plus commission rate?
To view your commission rate, go to My Apps > Direct Booking > Setup > Integrations > Demand Plus.
If Demand Plus is not yet activated, view commission rates during activation: Go to My Apps > Direct Booking > Setup > Integrations > Demand Plus.
How do I activate Demand Plus?
Get started and activate Demand Plus:
Go to My Apps > Direct Booking > Setup > Integrations > Demand Plus.
Why isn't my property appearing on metasearch sites with Demand Plus?
First, make sure Demand Plus is active by going to Direct Booking > Setup > Integrations > Demand Plus.
If Demand Plus is not active — follow the instructions to activate Demand Plus.
If Demand Plus is active — your property’s ad should feature a link to your Booking Engine on Tripadvisor, Trivago, and Google Hotel Ads.
Then, make sure you have set up your metasearch profiles — this is required before your property will appear on each metasearch site.
Your property details must match exactly across Little Hotelier and all metasearch profiles (i.e. property name, address, etc.). To update your property details, go to Property settings > Property details.
The correct category must be selected on your metasearch profile:
Google Hotel Ads: Hotel property category
Trivago: Accommodation category
Tripadvisor: Hotels category
If your property details don’t match, you’ll see a notification on your Demand Plus page. Note: It can take up to 7 days for your property to appear after updating your details.
How can I tell if a reservation has come through Demand Plus?
The reservation e-mail will state if a booking was made through Demand Plus. Your Demand Plus reservations will appear under the Reservations tab, alongside your other channel reservations — click a reservation to open its details page, and under the Channel / Source column you will see DemandPlus - metasearch engine name.
You can also review your Demand Plus reservations in your Little Hotelier booking engine. Simply click on the Setup tab in the booking engine, select the Integrations tile, and click on the highlighted text Review and reconcile your Demand Plus reservations.
What's the difference between connecting to Tripadvisor directly versus through Demand Plus?
When guests visit your Tripadvisor page, they'll see different booking options:
Through Demand Plus:
Your direct booking option appears as "Official hotel site".
Clicking "View deal" takes guests to your SiteMinder booking engine.
You pay the Demand Plus commission rate for completed stays.
Through a direct connection with Tripadvisor Plus/Instant Booking:
Your booking option shows with a Tripadvisor label.
Clicking "View deal" opens Tripadvisor's checkout window.
You pay Tripadvisor's commission rate.
Will Demand Plus impact the SEO for my property website?
No — Demand Plus listings link to your SiteMinder booking engine, not your website, so your website's SEO won't be affected.
How does ranking work on metasearch sites via Demand Plus?
Your ranking on metasearch sites via Demand Plus depends on:
How well your property matches the search.
How many other properties you're competing with.
Where your property is located.
Current market demand.
For example: a search for "hotel in London" will compete with many properties. But a search for "family hotel with pool in London" will have fewer competitors because it's more specific.
Invoicing and payments for Demand Plus
When will I receive my Demand Plus commission invoice?
Your Demand Plus invoice, which is separate from your regular subscription invoice, will be issued on the 20th of each month.This commission invoice will cover the previous month's reservations according to check-out dates. For example, if a reservation was made in January and the check-out day was in August, you will be invoiced on 20 September.
You will not receive an invoice for months with no completed Demand Plus reservations.
Are there setup fees, monthly fees, or hidden fees for Demand Plus?
No, you are only charged commission on completed stays; there are no additional fees.
Why did I get a separate bill for Demand Plus?
As Demand Plus charges no monthly fees, it is billed separately from your product subscriptions.
This separate bill will cover your Demand Plus commission fees and any transactions managed by Little Hotelier.
Can I register for Automatic payments and direct debit?
Yes, you can register for Automatic payments by clicking the relevant link in your invoice. However, because Demand Plus is billed separately from your other accounts, you will need to register for Automatic payments again for your Demand Plus account. Direct debit is also available to customers in Australia and New Zealand.
How do I avoid being charged for modified reservations, no-shows, and cancellations?
You will only be charged commission on completed stays for reservations made through Demand Plus.
No-show or cancellation — no commission is charged.
Modification — the commission is updated to match the new reservation value.
Reconcile Demand Plus reservations by the 7th of each month to ensure correct commission is charged. Go to My Apps > Direct Booking > Setup > Integrations > Demand Plus > review and reconcile your Demand Plus reservations.
⚠️ Note:
Reservations for guest stays during the previous month will fall in your next invoice period, which starts on the 20th of the month.
You must run the reconciliation report for the previous month’s reservations before the 7th of each month; after then, no changes to the previous month’s reservations will be possible.
If you believe you have been invoiced incorrectly for commission on a cancelled reservation, please contact our support team.
If you need assistance to modify the reservation, contact our support team.
How do I modify a Demand Plus reservation?
To modify a Demand Plus reservation, you need to make changes in Direct Booking, not Front Desk:
Go to My Apps > Direct Booking.
Open the reservation you want to modify.
Update the applicable details and save.
Or, go to My Apps > Direct Booking > Setup > Integrations > Demand Plus and select Review and reconcile Demand Plus reservations.
Why does a direct booking show a commission fee?
If you have Demand Plus, direct bookings that came from Demand Plus metasearch advertising (Google Hotel ads) will have the Demand Plus commission apply.
When this happens:
The guest found your property on Google Hotel ads through Demand Plus advertising
They clicked through to your booking engine and completed the reservation
The reservation appears as a direct booking, however the Demand Plus commission applies because the booking originated from Demand Plus
What happens to Demand Plus if I cancel my Booking Engine subscription?
Cancelling your Booking Engine subscription will also end your Demand Plus subscription, and your rates will no longer be listed on Google Hotel Ads, Trivago, and TripAdvisor. If you are using the Channel Manager, however, you can choose to keep your Demand Plus subscription active, provided you contact the Demand Plus Support Team.
When Demand Plus is cancelled, you will receive a final invoice containing any outstanding reservations.