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Learn about Demand Plus
Learn about Demand Plus

Learn what Demand Plus is, the benefits, costs, and how to locate your property on related metasearch engines.

Updated over a week ago

Important to know:

  • To access Demand Plus, log in to Direct Booking > Setup > Integrations > Demand Plus.

Learn what Demand Plus is, the benefits, costs, and how to locate your property on related metasearch engines.

Introduction to Demand Plus

Demand Plus lists your Little Hotelier booking engine on global metasearch engines, thus improving your property’s visibility while also increasing your direct bookings and decreasing your reliance on online travel agents (OTAs).

The key benefits of Demand Plus include:

  • Increased visibility and reach

Your property will appear on global metasearch engines — specifically, Google Hotel Ads, Trivago, and Tripadvisor.

  • Easy sign-up and simple to use

Getting started with Demand Plus is as easy as enabling it from Direct Booking > Setup > Integrations > Demand Plus. Once activated, our skilled team handles all of the setup, including distribution, commercials, and billing.

  • Own the booking

Reservations are made through your booking engine, so you own the booking data. If you have your guests’ consent —in compliance with the General Data Protection Regulation (GDPR) — you can send them promotional, up-selling, and relationship-building e-mails.

  • Easy reconciliation of bookings

Reconciling your bookings and fees is straightforward, with a real-time transaction dashboard and reporting.

  • Higher profit margins and risk-free commission

When a guest books with you directly through Demand Plus, you only pay a small transaction fee for completed stays, and not for cancellations or no-shows. This commission structure is cheaper than channel commissions, which often charge between 20-30%.

The European Union (EU) implemented GDPR in 2018 to control how companies and other organisations handle personal data. The law has regulations that protect the data of EU residents and citizens living anywhere in the world. Its jurisdiction is global, which means that the regulation also applies to European citizens visiting the websites of any property located outside of the EU.

If you fail to comply, you could be fined. See the GDPR website for more information.

Demand Plus costs

Demand Plus has a simple cost structure:

  • There are no setup or monthly fees, and you can cancel at any time.

  • A small commission is charged on the net reservation value of each completed stay acquired through Demand Plus, which excludes credit card fees, taxes, and service charges.

  • The commission rate varies per region.

  • You can see the commission rates and the billing period:

  • During activation in Step One: Getting started and Step Two: Review and activate.

  • If Demand Plus is enabled, you can see the commission percentage in Direct Booking > Setup > Integrations > Demand Plus. In the 'Important information' section, click the 'review and reconcile your Demand Plus reservations' link. The commission rate and cost is listed with each reservation.

Note:

  • Channels (OTAs) often charge commission based on the gross booking value, which includes credit card surcharges and taxes.

  • Once a reservation has been made, the reservation e-mail will confirm that the booking was made through Demand Plus.

  • If a reservation is cancelled or guests do not show up, this will be reflected in your statements. You can review your statements by going to Direct Booking > Setup > Integrations > Demand Plus. In the 'Important information' section, click the 'review and reconcile your Demand Plus reservations' link. Performing reconciliations before the 7th day of every month prevents commissions being charged for incomplete bookings.

Find your property on Demand Plus metasearch sites

Once you have enabled Demand Plus, your property will be listed on Google Hotel Ads, Trivago, and Tripadvisor. You can search these sites to confirm that your property is listed.

Site 1: Google Hotel Ads

Before your property will display on Google Hotel Ads, you will need to create a Google Business profile. Your details on your Google Business profile must match your property details in Little Hotelier.

To be eligible on Google, your property must be listed in the 'Hotel property category' (e.g. a hotel, motel, bed and breakfast, etc) on your Google Business profile.

  1. Perform a Google search with the name of your property.

  2. Your property should appear on a panel which also contains your Official Site rate.

  3. This rate indicates that your property is being listed on Google Hotel Ads.

Site 2: Trivago

Before your property will display on Trivago, you will need to create a Trivago profile. Your details on your Trivago profile must match your property details in Little Hotelier.

To be eligible on Trivago, your property must be listed in the ‘Accommodation’ category on your Trivago profile.

  1. Go to Trivago and search for your property’s name.

  2. Your property should be listed in the search results. (If it’s not listed, try narrowing your search to be more specific.) This search result will also contain your Hotel Website rate.

  3. This rate is proof that your property is being listed on Trivago.

Site 3: Tripadvisor

Before your property will display on Tripadvisor, you will need to create a Tripadvisor profile. Your details on your Tripadvisor profile must match your property details in Little Hotelier.

To be eligible on Tripadvisor, your property must be listed in the 'Hotels' category on your Tripadvisor profile.

  1. Go to Tripadvisor and search for the name of your property.

  2. Your property should be listed in the search results, and your direct booking rate will be displayed as the Official Hotel Site rate. (If it’s not listed, try narrowing your search to be more specific.)

  3. This rate means that your property is being listed on Tripadvisor.

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