If you want to cancel your Demand Plus subscription, you can pause or suspend to stop your rates from appearing on Google Hotel Ads (Featured options and All options), TripAdvisor, and Trivago metasearch channels.
Temporarily pause: Your account will reactivate on your scheduled reactivation date
Suspend: Suspending Demand Plus cancels the service with no reactivation date. To resume, you must reactivate it manually
Any existing Demand Plus reservations remain active and will appear on future invoices after pausing or suspending.
Pause Demand Plus
Click My apps (at the top right) > Direct Booking.
Click Setup > Integrations.
In the Demand Plus tab, click Pause Demand Plus.
Select how long you want your Demand Plus account to be paused for.
For a temporary pause, select ‘1 month’, ‘3 months’, ‘6 months’, or a ‘Custom date’. Your account will be automatically reactivated once this period has elapsed.
For an indefinite pause, select ‘Suspend indefinitely’. With this option, you will need to manually reactivate Demand Plus when you want to use it again.
Provide the reason why you are pausing your account.
Click Pause.
Once complete, you will see the label ‘Suspended’ on the Demand Plus page.
💡 Pausing Demand Plus will not affect any existing reservations you have gained through Demand Plus; they will remain active and be included in future invoices.
Reactivate Demand Plus
After Demand Plus has been paused, you can reactivate it at any time to resume getting direct bookings through Google Hotel Ads, Trivago, and Tripadvisor.
Click My apps (at the top right) > Direct Booking.
Click Setup > Integrations.
Click Reactivate Demand Plus. (This will only be visible if Demand Plus is paused or suspended.) Your Demand Plus service will then be reactivated.
💡 After reactivating Demand Plus, it may take several days for your rates to be listed on metasearch channels.
Frequently asked questions
Can I pause Demand Plus for a specific duration?
Yes, you can pause Demand Plus for one month, three months, or six months, or set a custom end date. Demand Plus reactivates automatically when the pause period ends. If you do not want a set reactivation date, you can suspend Demand Plus instead.
What happens to existing reservations if I pause or suspend Demand Plus?
Pausing or suspending Demand Plus affects only future bookings. Existing reservations remain active and unchanged, and will still appear on future invoices. Commission charges continue for any existing bookings made before pausing or suspending.
Is there a cost to pause or reactivate Demand Plus?
There is no charge for pausing or reactivating Demand Plus.