Skip to main content

Analytics for scheduled messages

Track how your Guest Engagement scheduled messages perform, understand open rates and click rates, and identify opportunities.

Updated over 3 months ago

View scheduled messages performance

  1. Go to Guest Engagement > Analytics > Emails.

View the following:

  • Overview tab with a performance summary of scheduled messages (pre-stay, during-stay, and post-stay) including how many were sent, opened, and clicked.

  • Scheduled messages tab showing performance of specific pre-stay, during-stay and post-stay messages.

  • Email domain breakdown tab showing performance by domain.

Performance benchmarks

Use these benchmarks as a general guide for message performance:

Pre-stay messages:

  • Reservation confirmation emails: Good performance is an open rate above 83% and click rate above 17%.

  • Upsell emails: Good performance is an open rate above 77% and click rate above 26%.

Post-stay messages:

  • Feedback and reminder emails: Good performance is an open rate above 62% and click rate above 41%.

Did this answer your question?