About email open rates in Guest Engagement
email open rates are crucial for successful Guest Engagement campaigns. Your subject line creates the first impression and greatly influences whether guests will open your emails.
Create effective subject lines
Your subject line should be concise and personalised to encourage guests to open the email. Most emails are opened on mobile devices, so keep subject lines short to prevent truncation.
To add personalisation to your Guest Engagement subject lines:
Add the Guest first name tag to your email body content.
Highlight the tag in the content.
Cut and paste it into your subject line.
Optimise Guest Engagement email sending times
The timing of your Guest Engagement emails can significantly impact open rates. Consider these guidelines for different types of emails:
Send pre-stay emails in the early evening when guests are likely to have more time to read them.
Schedule during-stay feedback emails outside of busy check-in and check-out periods.
Send post-stay feedback emails either on departure day or one day after while the experience is fresh.
Use the Guest Engagement feedback reminder feature to send follow-up emails 7 days after the initial email to guests who haven't responded.
Improve email click-through rates
To increase click-through rates in your Guest Engagement emails:
Keep paragraphs short and focused.
Include only essential information that guests need to know.
Send separate emails for different purposes rather than combining multiple messages.
Focus on one primary call-to-action per email.
Effective call-to-action text for pre-stay emails
Try these call-to-action phrases in your Guest Engagement pre-stay e-mails:
Visit our Concierge
View all offers
Start your stay
Click to see more
Customise your stay here
Upgrade your stay
💡 Note: Testing different sending times may be necessary depending on your property's location and your guests' typical travel patterns. For example, properties with international guests might benefit from adjusted sending schedules to account for travel time.