About Google Adwords
Google AdWords allows you to run ads for your hotel which will appear in Google's search results.
Little Hotelier supports the tracking of conversions from Google Adwords' pay- per-click keyword campaigns.
Tracking conversions will allow you to measure the return on investment for your ads.
To learn more please see:
Signing up for Google Adwords
Before you can integrate Google Adwords with Little Hotelier, you must have a Conversion ID and Conversion label.
You need a Google Adwords account to create these credentials. To sign up for Google Adwords visit this page. If you don't know where to locate these credentials, please contact Google Adwords support.
Set up Google Adwords in Little Hotelier
To set up Google Adwords:
Click on the Setup tab
Under the Booking Engine Analytics heading, click Setup Analytics & Conversion Tracking
Under Conversion Tracking, enter your Conversion ID and Conversion Label
Click Save
Once Google Adwords and Little Hotelier are integrated, you will be able to see conversion metrics in your Google Adwords account.