About the ‘Highlight rate plan’ feature
The Highlight rate plan on direct booking engine feature allows you to showcase your best rate plans and their inclusions and discounts at the top of your booking engine, helping to attract more direct bookings.
Use this feature to showcase your rate plans as a bundle by including a captivating description, a tagline that creates a sense of urgency, hero image, headline, and highlight up to 10 of your key selling points for your rate plan, such as complimentary services and amenities, discounts, or extras.
The associated room types display below the highlighted rate plan, making it easier for potential guests on your booking engine to see the differences between each room type - increasing the chances they may choose an upgraded option.
You can also highlight a rate plan for special occasions, such as seasons, holidays and events, or use it alongside Dynamic discounts (length of stay discounts, package deals and stay pay deals) to help to increase occupancy rates and differentiate your direct offering.
How to highlight a rate plan
Go to My Apps > Direct Booking > Setup
Click on the Rooms & Rates tile
Click on the Rate plans tab
Create a new rate plan or edit an existing one
Click on the Highlight rate plan tab > tick Highlight rate plan on direct booking engine and add the following:
Tagline: create urgency or highlight key offers with a catchy tagline displayed in a blue ribbon. Example: “Limited time offer! Breakfast included.”
Headline: describe the offer. Example: “Bed and breakfast special”.
Description: add some descriptive sentences to attract your guests (max 1000 characters)
Hero image: click Choose file to add a new image
Key selling points: list up to 10 complimentary services, amenities, discounts, or extras
If you are creating a new rate plan, configure any remaining settings
Click Save
Notes:
If you have multiple highlighted rate plans, they will be listed in order of price (cheapest first) at the top of your booking engine
Use the Highlight rate plan feature with Dynamic discounts like length of stay discounts, package deals and stay pay deals. When both are configured, the highlighted rate plan will appear at the top and under each room type. The dynamic discount tag will be displayed on each applicable room rate.