About targeting different guest types
Understanding your different guest types helps you create targeted offers in Guest Engagement that appeal to them. Focus on your most frequent guest types when creating offers. Today's guests want more than just products or services — they want memorable experiences that enhance their stay. Connect with their emotions to encourage them to buy.
Common guest types
Consider these typical guest personas when creating your offers:
Couples on holiday seeking a well-earned break and ready to treat themselves.
Celebrators looking to make special occasions like birthdays and anniversaries more memorable.
Wealthy retirees who value quality experiences and are willing to spend on premium services.
Combine offers effectively
Combine your offers in Guest Engagement to make decisions easier for guests:
Combine complementary items into complete experiences.
Focus on the overall experience rather than individual components.
Show how the package enhances their entire stay.
Help guests decide by offering curated combinations rather than many individual choices.
Write appealing descriptions
Transform basic offers into engaging experiences:
Use simple, conversational language that connects emotionally.
Focus on the benefits rather than just listing features.
Match your tone to both your property's style and target guests.
Include enough detail to excite guests without overwhelming them.
Test new creative ideas to see what appeals to your guests.
Avoid too much technical detail about offer components.
Examples of engaging offers
Turn basic offers into compelling experiences that connect with your guests.
Dining experience
Basic offer: "3-course dinner in our restaurant"
Engaging offer: "An evening of fine cuisine. Experience our chef's carefully curated dining journey featuring premium local produce. Savour three sumptuous courses complemented by excellent regional wines. Begin with our signature seafood entrée, followed by aged beef tenderloin, and finish with a decadent chocolate dessert."
Special celebration
Basic offer: "Room upgrade with extras"
Engaging offer: "Make your celebration special. Take your special occasion to the next level with a stay in our premium room. Welcome the moment with chilled champagne, handcrafted chocolates, and rose petals scattered for that perfect celebratory atmosphere."
Set up offer targeting
Control which guests see your offers by setting up targeting rules:
Choose specific guest segments to target.
Set offer availability based on booking or stay dates.
Target guests based on room type, rate plan, or length of stay.
Show different offers based on the number of guests.
💡 To create upsell offers, go to Guest Engagement > Upsell > Offers. Remember: Don't just sell a stay – sell a memory. Create offers that help guests build lasting experiences at your property.